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MY CURL PRODUCTS
OUR STORY
My Curl Products was born from a mother's love.
Our founder, Lisa Fuller, spent over 20 years as a licensed cosmetologist and celebrity hairstylist specializing in textured hair care for women, men, and children. Behind the chair, she watched clients struggle to find hair care solutions that actually understood textured hair, so she built it herself. But long before she built a business, she was simply a mother watching her daughter, Malia, struggle to embrace her natural, tightly coiled texture in a world that didn't always celebrate it. Helping Malia love her hair became Lisa's mission, and that mission is the reason she got into the hair care industry in the first place.
My Curl Products
TOGETHER
Today, My Curl is proudly women-owned and mother-daughter run. Lisa's daughter, Malia, has stepped in as co-founder, bringing a background in storytelling and brand building to carry this next chapter forward. Together, they're not just continuing a business, they're honoring a legacy while giving it new life.
My Curl Products
OUR MISSION
We understand that textured hair is not a monolith. Curls come in different patterns, densities, and needs, and our products are formulated to address that full range. At our core, we believe everyone deserves access to affordable, salon-quality hair care that helps them embrace and manage their natural texture. Our mission is to empower every customer to feel confident in their own hair, using products built on decades of hands-on expertise, family values, and a genuine love for this craft. From nourishing shampoos to rejuvenating treatments and versatile styling agents, MyCurl makes it easy to move between straight and curly styles without sacrificing quality, or compromising the integrity of your hair.
This is more than a product line. It's two generations of women, one chair, and one mission: healthy, beautiful hair for every texture.